From Korea’s salon secret to your daily ritual
Address by the founder, Kim Jung-san:
Hello.
My name is Kim Jung-san. Originally from Seoul, I have spent more than a decade developing professional hair care products, working side by side with craftsmen for whom efficiency is more important than advertising. It was there, in the rhythm of everyday salon work, where every step is tested by practice, that our brand philosophy took shape.
Today, I am honored to introduce QREASAN, a care born in a professional environment and adapted for daily ritual.
In 2014, we asked ourselves a simple but ambitious question: why should superior hair care, based on centuries-old Korean traditions and cutting-edge science, be available only to a select few? We believed (and believe now!) that the true beauty of hair is its health and natural radiance. And everyone deserves the tools to unlock that potential.
And so our first, professional line was born – carefully calibrated formulas with active concentrates created in collaboration with Korea’s leading trichologists, technologists and salon masters. We became the secret ingredient for stylists who wanted to give their clients not just instant results, but long-lasting health and luxurious hair from root to tip.
But the brand’s heart always beat stronger when we saw the delight in the eyes of salon guests leaving the salon with radiant, transformed hair. They would ask, “Kim Jung-san, how can we keep this splendor at home?” Their genuine interest and desire to bring a piece of Korean salon craftsmanship into their daily lives was a turning point. We realized: our knowledge, our philosophy of “Achievable Perfection” must become more accessible. Premium quality and salon efficiency should not be locked behind the doors of exclusive salons.
The decision to enter the mass market was inspired by YOU – those who appreciate efficiency and enjoy the ritual of caring for their hair. And do you know what was the most valuable validation for us? When we sent our new, home-adapted products to real Korean hair beauty experts and those who are simply in love with healthy, beautiful locks. Seeing their genuine emotions, their honest video reviews, their “Wow!”-effect of hair strength and shine….. It was incredible! These sincere testimonials from the heart of Korea were the best motivation and proof to us that we are on the right track.
Today, QREASAN is the bridge between the in-depth knowledge of Korean salon hair care and your everyday life. We stay true to our principles: powerful natural extracts (like healing ginseng or soothing green tea), innovative ingredients (ceramides, proteins, our unique complexes), proven efficacy and the pleasure of every use. We believe that hair care is not a chore, but a moment of self-care, a moment of calm and joy that gives you confidence in every move.
Join the #QREASAN community. Share your stories of transformation, your #QREASAN moments of radiant and healthy hair. Post your before and after videos, let’s create beauty together, which starts with the feeling of happiness and self-confidence coming from the tips of your hair!
With respect and faith in your radiance,
Kim Jung-san
Founder of QREASAN
Revelation QREASAN – a true revolution in my routine! Natural concentrates of the highest quality transform skin and hair: an instant sensation of renewed skin radiance and deeply healthy, shining hair. Elite care that speaks for itself.
Park Mina, luxury K-beauty expert